The largest online professional network provides the perfect source of contacts to any B2B marketer. This is why in 2020, 96% of marketers used LinkedIn to distribute their content – that’s a few! Yet, the advantages of the network don’t end there, the profile information and content shared is a perfect shop window, ideal for refining a business search – members’ interests, education or experience will be within the reach of a click. Likewise, companies are registered on the platform, reaching more than 55 million. These huge figures provide LinkedIn with a broad spectrum of individuals, collecting all professionals in the same place, with different professions, functions or career paths. It is not accidental that LinkedIn currently has more than 740 million members, and it’s used in more than 200 countries and territories.
In the last decade, LinkedIn has rapidly become the largest professional network in the world.
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